The problem
UrbanEdge was growing fast, but their support team couldn't keep up. 70% of customer queries were repetitive questions about order status, return policies, and sizing. This led to high response times and frustrated customers, directly impacting their repeat purchase rate.
The solution
We deployed 'ShopAssist AI', a sophisticated WhatsApp bot powered by GPT-4. The bot was trained on the client's internal knowledge base and integrated directly with Shopify's API for real-time order tracking. We also implemented an automated re-engagement workflow for abandoned carts via WhatsApp.
Technologies
- Node.js
- OpenAI GPT-4
- WhatsApp Business API
- Shopify API
Results
- 90% FAQ Automation Rate
- 35% Increase in Repeat Orders
- 60% Reduction in Support Costs