The problem
MediCare's digital appointment booking platform was seeing a 60% drop-off rate. Patients, particularly the elderly, found the multi-step process confusing and non-responsive on mobile devices. This forced patients to call the clinic, overwhelming the reception staff and leading to missed appointments.
The solution
We performed a complete UI/UX overhaul focusing on a '3-click booking' philosophy. We redesigned the information architecture for extreme simplicity, implemented high-contrast accessibility standards, and optimized the mobile performance to ensure instant load times even on slower networks.
Technologies
- Figma
- React
- Tailwind CSS
- Vite
Results
- 50% Increase in Online Bookings
- 40% Decrease in Drop-off Rate
- 100% Mobile Responsive Score